How the golden age of media made copywriters who could write.
A nostalgic love letter to the big old ad formats – and why they forced copywriters to earn their craft.
A nostalgic love letter to the big old ad formats – and why they forced copywriters to earn their craft.
How much do copywriters charge in the UK? This guide explains why prices vary, what professionals charge at different levels, and how to judge real value when hiring a copywriter.
How do you become a copywriter? You don’t need qualifications or permission – just skill, practice and proof of ability. This guide explains how to build experience, create a portfolio, and start your career as a professional copywriter.
Copywriting persuades, content writing informs — but both are essential to effective marketing. This guide explains the difference, how they work together, and when your business needs one, the other, or both.
What is copywriting? It’s the craft of writing words that persuade people to take action. This guide explains what copywriting is, where you’ll find it, why businesses invest in it, and how professional copy makes marketing work.
I’ve been lucky. In 22 years of running my freelance business, during which time I’ve raised well over 1500 invoices to several hundred clients, I
We all know and love the benefits of being freelance. But freelance life has its drawbacks, too, and stress from a range of causes and situations
You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking
“So… how much does copywriting cost?” Well… I quote a lot of jobs. Maybe three of four a day. And I’ve been quoting three or four
The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web
For everyone who is a freelance copywriter, there are days when the security of employment looks incomparably attractive. But if you’re employed, the idea of quitting your job
Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are