As I can blog only for a limited number of clients, due to the amount of time that this takes and that I wish to ringfence for blogging as opposed to my broader flow of project work, I am careful about what I take on.
I look for clients who are serious about the role their blog will play in their overall marketing activity, and who are able to make a proper commitment at their end to supporting briefing and review on a consistent and professional basis.
I blog only on an ongoing contract basis, and ask all blogging clients to make an initial contractual commitment to take the first 12 posts. (Where posts are monthly only this is reduced to the first 6 posts.) One-off/small batch blog post requirements are considered and priced as a normal ‘content’ project.
BLOG POST TYPES AND FREQUENCY
My standard deliverable for ongoing blogging clients is what I call ‘Standard’ posts, which are generally in the 600-900 word length range and deal with their topic in a ‘top level’ fashion.
I also offer ‘Extended’ posts, which are generally 1500-2500 words in length and usually involve deeper analysis, research or data exposition.
Standard post charges
I will supply these at the rate of:
• 1 post each week – charged at £480 + VAT/post;
• 1 post every 2 weeks – charged at £520 + VAT/post
• 1 post every 4 weeks – charged at £600 + VAT/post
Extended post charges
I supply these ad hoc, as requested. Posts are quoted individually, but the fee is generally between £800 and £1500 + VAT.