Working out the fee for your project

I aim to provide a high quality professional copywriting and creative service for business owners, founders and marketing professionals, and bring decades of practical experience and strategic insight to the projects I work on.

I keep the fees I quote on a par with those of other, similarly experienced professional copywriters. However, they are not intended to be competitive with those of untrained or inexperienced writers, writers working in ‘offshoring’ economies or those offering their services via bid sites like Upwork, Fiverr or Bark.

Time Value. How I assess fees for regular projects

I don’t have a rate card. I don’t charge by the hour or by the day, and I most certainly don’t charge by the word. Instead, I quote every job on its merits, taking into account four key parameters: 

  1. The actual time that I consider will  be used in completing and supporting every aspect of the task, from start to finish – This includes participating in the briefing, onboarding of references and sources, writing a draft, supporting all revisions, and reasonable liaison/management time.
  2. Who the client is – Enterprise clients are charged at a higher rate than smaller SMEs, startups and founders or entrepreneurs: finserv sector clients at a higher rate than, say, construction trades; direct clients more than agencies who need to be able to mark up my fee to their client.
  3. How valuable the skills called upon are – Some copywriting tasks are very simple and can be done by a huge number of copywriters. Others require a higher level of strategic expertise or creativity that is far less freely available.
  4. How the work will be used in the client’s business – An ephemeral item of marketing collateral is worth less than work that may form the cornerstone of a marketing campaign in 20 countries for a decade, or that may help to secure $100m in investment.

Calculating the actual fee

After assessing a project carefully,  I set a ‘Time Value’ for each task. This is based on my assessment in 1),  aboveI then set a ‘charge rate’, based on 2), 3) and 4).

This two together result in a Quote along the lines of:

    • “The Time Value allocation on this project is 5 Value Days, rated at £###/Value Day, giving a project fee of £5 x ### (+ VAT if you are in the UK)”. 

Fees for non-Uk clients

Different parts of the world have different economies, and fees that are realistic on one continent may be unrealistic on another.

If you approach me about a project and you are based in a country for which I am not familiar with fee levels, rather than preparing you a quote I may simply ask you to tell me how much you are willing to pay for the work.

Based on your response, I can then decide whether it’s viable for me to do the work at that fee.


Minimum charge

The minimum fee charged for any single task commissioned on its own, rather than as part of a larger project, is £640 (+ VAT if you are in the UK), no matter how small the task may appear.  (This does not apply to regular clients needing an occasional small task completed.)

Blog Post fees

As I can blog only for a limited number of clients, due to the amount of time that this takes, and that I wish to ringfence for blogging as opposed to my broader flow of project work, I am careful about what I take on.

I look for clients who are serious about the role their blog will play in their overall marketing activity, and who are able to make a proper commitment at their end to supporting briefing and review on a consistent and professional basis.

I blog only on an ongoing contract basis, and ask all blogging clients to make an initial contractual commitment for their first 12 posts. (Where posts are monthly only this is reduced to the first 6 posts.) 

One-off/small batch ‘blog post’ requirements are considered and priced as a normal ‘content’ project.


My baseic deliverable for ongoing blogging clients is what I call ‘Standard’ posts, which are generally in the 600-900 word length range and deal with their topic in a ‘top level’ fashion.

I also offer ‘Extended’ posts, which are generally 1500-2500 words in length and usually involve deeper analysis, research or data exposition.

 Standard post charges

I will supply these at the rate of:

• 1 post each week – charged at £480 + VAT/post;

• 1 post every 2 weeks  – charged at £560 + VAT/post 

• 1 post every 4 weeks – charged at £640 + VAT/post  

Extended post charges

I supply these ad hoc, as requestedPosts are quoted individually, but the fee is generally between £800 and £1500 + VAT.


All fees are subject to VAT when charged to a UK based individual or company. Fees for clients being invoiced to an address outside of the UK do not attract VAT.