I aim to provide a high quality professional copywriting and creative service for business owners, founders and marketing professionals, and bring decades of practical experience and strategic insight to the projects I work on.
My fees are not intended to be competitive with those of untrained or inexperienced writers, writers working in ‘offshoring’ economies or those offering their services via pitching sites like Upwork, Fiverr or Bark. However, I do aim to keep the fees I quote on a par with those of other, similarly experienced professional copywriters.
I don’t work on retainer. I don’t have a rate card. I don’t charge by the hour or by the day, and I most certainly don’t charge by the word. Instead, I quote every job on its own merits, taking four parameters into account.
After assessing a project carefully, I set a ‘Time Value’ for each task. This is based on my assessment in 1), above. I then set a ‘charge rate’, based on 2), 3) and 4).
This two together result in a Quote along the lines of:
The minimum fee charged for any single task commissioned on its own, rather than as part of a larger project, is £600 + VAT, no matter how small the task may appear. (This does not apply to regular clients needing an occasional small task completed.)
As I can blog only for a limited number of clients, due to the amount of time that this takes and that I wish to ringfence for blogging as opposed to my broader flow of project work, I am careful about what I take on.
I look for clients who are serious about the role their blog will play in their overall marketing activity, and who are able to make a proper commitment at their end to supporting briefing and review on a consistent and professional basis.
I blog only on an ongoing contract basis, and ask all blogging clients to make an initial contractual commitment to take the first 12 posts. (Where posts are monthly only this is reduced to the first 6 posts.) One-off/small batch blog post requirements are considered and priced as a normal ‘content’ project.
BLOG POST TYPES AND FREQUENCY
My standard deliverable for ongoing blogging clients is what I call ‘Standard’ posts, which are generally in the 600-900 word length range and deal with their topic in a ‘top level’ fashion.
I also offer ‘Extended’ posts, which are generally 1500-2500 words in length and usually involve deeper analysis, research or data exposition.
Standard post charges
I will supply these at the rate of:
• 1 post each week – charged at £480 + VAT/post;
• 1 post every 2 weeks – charged at £520 + VAT/post
• 1 post every 4 weeks – charged at £600 + VAT/post
Extended post charges
I supply these ad hoc, as requested. Posts are quoted individually, but the fee is generally between £800 and £1500 + VAT.
All fees are subject to VAT when charged to a UK based individual or company. Fees for clients being invoiced to an address outside of the UK do not attract VAT.
Big Lessons Limited
England & Wales No 5237822
REGISTERED OFFICE:
553 High Road, Wembley, England, HA0 2DW
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©2004-2023 Laurence Blume | freelancecopywriter.co.uk | Big Lessons Ltd
