Direct mail copywriter | Sales letter copywriter
Direct mail is still one of the most effective ways to generate response, and these samples show sales letters and mail packs I have written for both consumer and B2B campaigns, online and offline.
Writing effective sales letters means structuring the argument, handling the offer and call to action properly, and adopting a natural voice, while remaining focused hard on conversion.
Alongside conventional business DM, for a number of years I also wrote longer form, ‘US 10 and 20 page’ style direct response letters for information products and other high involvement offers. You can find examples of these by clicking the ‘Conversion copywriter’ link below.
If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m a direct mail copywriter working with owners of SME businesses of every kind, planning and writing powerful, high conversion campaigns. You can read more about me here.
Conversion Copy samples · E-mail Marketing Copy samples · Reviews
