Brochure copywriter – brochures, leaflets and other publications
Writing brochures and other print-intended publications is a different discipline to writing for digital media. Printed documents and formal publications are read, handled and absorbed in a very different way, and simply pasting website text into a brochure or leaflet almost never works.
When I write brochures, reports, leaflets and other publications, I write directly into a visual mock-up of the finished piece. This lets us see how headlines, main text, panels, pull quotes and supporting copy work together within the layout, rather than leaving a designer to take these important decisions later.
The result is copy that fits its format, supports the design, and communicates clearly and professionally.
If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m a brochure copywriter working with owners of SME businesses to plan and write print documents (which may also have a life as digital documents) able to support key sales and marketing initiatives You can read more about me here.
