E-commerce copywriter samples | Product & category copy
An E-commerce copywriter has to be able to work across multiple platforms and touchpoints. You are likely to be selling through third party shops and marketplaces, each with their own requirements for product descriptions and detail, as well as, perhaps, through a site of your own.
I write clear, persuasive copy for product detail pages, category and collection intros, and supporting content that helps customers choose with confidence. The aim is to keep your story consistent, while making best use of each platform’s opportunities to lift visibility and conversion.
While I’m not a dedicated e-commerce writer, these samples show e-commerce projects where I have written for both vendor-owned sites and marketplace environments.
If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m an e-commerce copywriter, working with online brand and product marketers of every kind, helping to create strong e-tail presence and compelling product sells. You can read more about me here.
