Newsletter Copywriter | All Formats Laurence Blume | Freelance Copywriter | Consultant

E-mail newsletters are a highly effective and low-cost tool for building and maintaining relationships with customers and industry peers.

Newsletters usually take one of two formats. While some clients prefer their newsletter to include the full text of each story, without the need to link back to a blog or other content host, I think the better format is usually a digest, where the newsletter has an engaging intro and brief sign off wrapped around a set of three or four links to stories already posted to the company’s blog – making it reasonable to think about newsletters and blog posts as complementary tools in building engagement.)

If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m a freelance copywriter working with owners of SME businesses to help build and sustain relationships using regular newsletters. You can read more about me here.