Retail copywriter | Commercial and customer-focused writing
These are some examples of my work as a retail copywriter; that’s to say writing for clients whose business is positioned somewhere in the retail sector. They show a mix of projects across online and offline, including websites, e-commerce content, email marketing, campaigns and supporting brand material.
My focus in retail work is on helping the business to communicate clearly, differentiate itself, and make it easy for customers to decide and act across multiple touchpoints.
If you’ve arrived at this page through a search, my name’s Laurence Blume. I work with business owners and marketing teams in the retail sector on projects which are complex or challenging, or where the brief calls for a high level of experience and expertise. You can read more about me here.
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