Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
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Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
Read MoreA nostalgic love letter to the big old ad formats - and why they forced copywriters to earn their craft.
Read MoreHow do you write a product description that sells? This guide shows how to turn dry facts into persuasive copy that helps customers picture the benefits — and makes them want to buy.
Read MoreHow do you write website copy that converts visitors into customers? This guide explains how to focus on your reader, build trust, highlight benefits and create pages that turn interest into action.
Read MoreWhat is SEO copywriting? It’s copy written for both humans and search engines. This guide explains what today’s SEO copywriters do, how it’s changed, and what to expect when you invest in it.
Read MoreHow do you write website copy that converts visitors into customers? This guide explains how to focus on your reader, build trust, highlight benefits and create pages that turn interest into action.
Read MoreHow much do copywriters charge in the UK? This guide explains why prices vary, what professionals charge at different levels, and how to judge real value when hiring a copywriter.
Read MoreClarity, empathy and a sharp understanding of how people decide. A practical look at persuasion without the hype.
Read MoreHow do you become a copywriter? You don’t need qualifications or permission - just skill, practice and proof of ability. This guide explains how to build experience, create a portfolio, and start your career as a professional copywriter.
Read MoreCopywriting persuades, content writing informs — but both are essential to effective marketing. This guide explains the difference, how they work together, and when your business needs one, the other, or both.
Read MoreWhat is copywriting? It’s the craft of writing words that persuade people to take action. This guide explains what copywriting is, where you’ll find it, why businesses invest in it, and how professional copy makes marketing work.
Read MoreIn finance, trust and precision matter. Sector understanding helps you write marketing that is credible, compliant, and effective.
Read MoreThere’s been a growing chorus of voices amongst the LinkedIn creative freelance community for months now, expressing anguish that the market “has dried up”. Work has all but disappeared, they suggest, and both end client companies and agencies seem to...
Read MoreA simple way to give clear feedback on copy. Focus on the brief, explain why, and keep revisions productive.
Read MoreI’ve been lucky. In 22 years of running my freelance business, during which time I’ve raised well over 1500 invoices to several hundred clients, I can recall no more than a handful of occasions on which I did not get...
Read MoreOver the years, I’ve worked for more than a few fantastic clients. These people’s professional approach to the work we were doing together was key to helping me deliver powerful and relevant copy to their brief, and complete their job...
Read MoreThere’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web...
Read MoreWe all know and love the benefits of being freelance. But freelance life has its drawbacks, too, and stress from a range of causes and situations is high on the list. So here are 9 big stresses of freelance life… along with tips...
Read MoreYou’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves: ‘Junior’ and ‘Copywriter’. I’m going to do ‘Copywriter’ first. If...
Read More“So… how much does copywriting cost?” Well… I quote a lot of jobs. Maybe three of four a day. And I’ve been quoting three or four jobs a day for years. So I’m fairly good at it. I take time and care...
Read MoreThe core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web content drives your SEO. It has to hold people on your site when they first arrive, preventing them ‘bouncing’....
Read MoreFor everyone who is a freelance copywriter, there are days when the security of employment looks incomparably attractive. But if you’re employed, the idea of quitting your job and working for yourself as a freelance copywriter can look even more appealing. If you’ve always...
Read MoreConvinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for tips for aspiring copywriters): 11 Great Things To...
Read MoreFreelance copywriters, like freelancers in other industries, are generally small, self employing businesses. As in any business, cashflowing is extremely important. You need to keep the jobs coming in, you need to keep completing them and invoicing them, and you...
Read MoreI could simply be getting grumpier. It’s likely. But I keep coming across the same bit of nonsense and I’m beginning to think that WordPress must be to blame. I keep getting calls about from people who are having a...
Read MoreI don’t know whether you’ve ever been to Selfridges in the West End of London? Selfridges has a lot of entrances. It has entrances all along its face on Oxford Street. There are 5 of them. Depending which of them...
Read MoreI smell confusion. Its odour has been in the air for a couple of years, but now its stench is there every time I surf around and it’s time to reach for the copywriting air-freshener and dispel it. Copywriters. We...
Read MoreI’ve been reclassifying the section of my website that shows which clients I’ve worked with in the past, and in which sectors they work. Since we first configured the admin system for the site about five years ago, there has...
Read MoreI quoted a sales letter task at the weekend for a man with a business that specifies and supplies high end commercial interiors solutions. He had a sales letter that he’d written himself a long time ago and that wasn’t...
Read MoreWhen I used to work in ad agencies and write TV commercials, people outside of the business would often ask, “So what part do you do? Do you write the words?” I would then explain patiently to them that though...
Read MoreEvery few weeks I receive an enquiry from someone considering taking a copywriting course with something called ‘The Institute of Copywriters’. The enquiry will usually ask simply whether I can recommend this course. Now ‘The Institute of Copywriting’ is worthy...
Read MoreAt a time when Radio 4 is rich with variations on the phrases ‘recession’, ‘economic downturn’ and ‘the FTSE ended the day down 631 at half of **** all…’, email blasts look increasingly attractive as a tactical way of getting...
Read MoreI’ve always thought being a freelance copywriter is a bit of privilege. You get something new and challenging to pit your wits against every few days. You get all the satisfaction of growing and managing a business of your own...
Read MoreWe all work differently. Your mind and method may be in stark contrast to mine. However, I’ve just sent this list over to a friend who has recently set up her own business and had mailed to ask what tools...
Read MoreB2B direct marketing. This same request, and its solution, come up time after time from clients. Thus, simple as it is, I figure there have to be people for whom it would be of value to see it set down...
Read MoreGetting your site ranked high on Google has become an obsession. Although there are plenty of people around who do understand the principles behind achieving this, there are lots more who don’t. The problem is that some who don’t are...
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