Freelance Advertising Copywriter – SME Business Budgets

Advertising copywriting is where I began my career, and it formed the foundation of the first 18 years of my work. That experience still informs how I approach advertising today, particularly when budgets are finite and judgement matters.

While traditional above-the-line media such as TV or large-scale outdoor are often unrealistic for smaller businesses, there is now a wide range of effective alternatives. Social media advertising, PPC and search, targeted digital placements and selective press advertising can all play a valuable role when used intelligently.

These samples show advertising work created for SMEs and owner-managed businesses, where the focus is on clarity, relevance and commercial return rather than scale for its own sake.

If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m a freelance advertising copywriter, with a background in major London advertising agencies. I work with owners of SME businesses of every kind, planning and writing powerful and effective advertising campaigns. You can read more about me here.

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