2026. Some updated thoughts for estate agents on outflanking the competition
Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
Trying to choose a copywriter, but concerned about finding the experience and understanding you need?
I've been a copywriter for four decades, working with clients of every size, in every sector and in countries all around the world. Combining experience, clear thinking and incisive writing, I deliver ideas, copy and content that make the money you spend on marketing or business comms work harder.
I’m especially used to dealing with:
I cover any or all of the stages – as necessary – to help your site perform in search and AI discovery, hold visitors’ attention and build engagement with users.
I’ve spent a lifetime writing for some of the world’s leading clients. Household name enterprise companies, exciting smaller businesses and top creative advertising and marketing agencies.
When you hire me as a freelance copywriter, all of that experience goes into your project.
Powerful and emotionally intelligent writing designed to help turn visitors and recipients – B2B or B2C – into customers.
I’m proud to call myself a freelance copywriter, but the skills I bring to your project go some way beyond writing.
No matter which sector your business is in, or what size it is, I can help you with strategy, messaging, brand positioning, web content structure and all sorts of other things that will make your communications better focused and more impactful.
These are areas in which, through years of experience and board-level exposure, I have particular strength.
Is your business in a technical, regulated or specialist sector, where authority and credibility are vital?
Are you in a leadership role where your public-facing communication needs to be considered and well judged?
Has your organisation grown or evolved, leaving its story to becomes blurred and harder to understand?
Engaging, relationship-building writing based on deep understanding of the ways people connect and sustain relationships with brands.
I give every project I take on my complete commitment, but I believe I can have the greatest impact for clients who wish to build an ongoing working relationship.
With the opportunity to get to know your business and work together over time, I can help create marketing campaigns to support sales, generate leads, build customer relationships and achieve other important KPIs, no matter which media or platforms you’re using.
Need something else? I write for the full spectrum of marketing media and platforms. I can help you with brand and marketing consultancy, too.
I adhere to agreed timelines, I price competitively, and we settle on a fixed, ‘start to finish’ fee together, in advance, so you know exactly how much your project will cost.
It’s a great way to work.
I do a lot of my work in:
Trusted by infrastructure providers, software companies, MSPs, cybersecurity firms and enterprise technology leaders.
Extensive experience with investment firms, fintech innovators, lenders, insurers and corporate finance specialists.
I've worked with residential and commercial developers, agents, lenders, brokers and built environment consultants.
I also have lots of experience in…
I write for big businesses and small businesses. I write for entrepreneurs and startups. I write for agencies, web dev companies and digital marketing firms. I won’t misread the room.
I have clients throughout the UK and around the world: Scandinavia, Lithuania, Germany, Portugal, Ukraine, UAE, Brazil, UAE, Hong Kong, USA and India to name but a few locations.
They all enjoy the same professional service, consideration and help I’ll be pleased to offer to you, too.
Ongoing thought leadership content? A thorough rethink of your website? Some order brought to your messaging or help communicating something that’s especially complex? or something else entirely?
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Thinking and comment on business communication, copywriting and marketing.
Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
A nostalgic love letter to the big old ad formats – and why they forced copywriters to earn their craft.
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