This is a letter used by the sales department of my client Infotone as a warm-up ahead of a phone call from the in-house tele sales team. I’m writing in an amiable personal tone, purporting to be the voice of the company’s Managing Director. Pre-telesales letter for Infotone Ltd.

If you were down the road from us I’d tell Steve Smith, your Account Manager, to take you out for a few drinks.

As it is, I’m going to tell him to send them to you.

Dear John,

It’s easy for me to see from our records when people are buying toners and cartridges from us regularly, or placing particularly valuable orders, or when they’ve been buying from us for a long time. I can even see when they’re new customers who seem like the kind of people who are likely to stay with us, or when they just look like the kind of potential customer we’d really like to get to know better.

You, I’m delighted to say, are fairly and squarely on the list.

It’s customers like you who drive our business and make it possible for us to keep offering really great value on toner and ink jet cartridges for all the big-brand printers (HP, Canon, Epson, QMS, Lexmark, Brother, Kyocera, Oki, Samsung and Xerox).

Like anyone who wants to say “thanks for your business” or “I’m sure we could help you if you gave us the chance”, what I’d really like to do is pop into our local here in Scarborough with you, buy you a drink and have a chat about what we could do to make our service even more helpful for you. (And if you’d like to do that, don’t hesitate to give me a call, free, on 0800 0268031 and let’s set it up.)

But just in case you can’t do that, I’ve decided to rerun our ‘Spirit of Summer’ promotion that was such a hit last year, and so we’ve ordered in a load of very large boxes of Scotch, Vodka and Gin miniatures.

When I say very large, I mean VERY large.

I reckon there must be ten thousand drinks down there.
And they’re for you

Seriously. Ring Steve now and tell him that I said we owe you a drink or two. It’s 0800 0268031.

No, better still, I’ll get him to ring you.

Of course, he’ll try to get you to give us an order for a few more cartridges. (He’d better! That’s what we pay him for!) But tell him that I said we owe you a drink anyway.

So however many bottles you manage to persuade him to throw in with whatever you order, tell him I said he MUST throw in another couple from me. No arguments.

Do enjoy your drinks with our compliments. And, like I said, if you’re nearby and have the time to share one face to face, ring me!

Best regards,

Jamie Hughes,
Managing Director

 

PS. Make sure you tell Steve what you like to drink, because we’ve got all 3 drinks here and, if you tell him, he’ll make sure they pop your favourites in with your order.

PPS. Don’t let him try to tell you all the Vodkas have gone, because they’re probably just trying to keep them here for themselves.


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