I wrote this technical marketing white paper to assist cabling specialist Molex in marketing its structured cabling offer into the Healthcare sector. White papers with this level of technical specialism call for open collaboration, and my client at Molex briefed with great care and ensured follow up questions were responded to promptly and accurately. Marketing white paper for cabling specialist Molex.

completed: 2021
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Structured Cabling might rightly be thought of as the advance in network engineering that made it possible for the myriad miracles of modern technology advancement to be deployed quickly and affordably in real buildings, ready for everyday use.

Prior to the advent of structured cabling, network cabling involved the linking of each piece of equipment or device, in turn, directly to a data centre or ‘computer room’. Mile upon mile of copper cabling, resulting in  complexity – and incurring costs in installation and maintenance – which can only be described as frightening. With these inconveniences, too, came a high degree of rigidity. To reconfigure space, or add or relocate equipment, meant making similar alterations to the supporting cable runs. 

Structured cabling is different. It is an infrastructure made up of smaller, standardized elements. It can be installed in a single building or spread across a campus site. By breaking the ecosystem into six subsystems, structured cabling is able to support all of the rapidly-advancing technology prevalent in modern workplaces. Nowhere is this capability more vital than in our hospitals, clinics and other healthcare facilities.

Flexibility is at a premium in our hospitals and clinics. So too is cost efficiency. 

The six component architecture behind structured cabling is designed to optimise both. External connectivity is brought into a facility at the Entrance Point (1), where it connects to the facility’s own cabling. The entrance Point is cabled onwards to one or more Equipment Rooms (2) which house consolidation points. From here, Backbone Cabling (3) runs to the departments or buildings making up the facility, terminating at a Telecommunications Room (4) in each. Runs of copper Horizontal Cabling (5) then go to individual outlets or work areas. Finally, devices and other items of end use equipment are connected to the Horizontal Cabling by Work Area Component (6)’ cabling – which should be of a specification suited to the needs and constraints of the device and location in question.

Planning, specifying and installing a structured cable system of this kind is not unduly complex, while the benefits of doing so are far reaching and long lasting.

This paper looks at six key areas to be addressed by healthcare facilities planning an installation or upgrade to structured cabling, and considers some of the options to be considered in each case.

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