WordPress Web Development

Would you like some help with getting your site built?

I do not build sites myself, thought I will devise sitemaps and plan and structure all of a site’s content, as well as writing the content.

I have an exceptional web developer, however. He is located overseas, and he and I have been working together for more than a decade.

If you don’t already have a plan in place for getting your site built, or for having work done to your site, please ask me about this. My developer may or may not be right for your needs, but I’ll be able to tell very quickly and will of course say so if he would not be right.

A bit about the developer.

I guard my web developer jealously. 

He’s one of the very best I’ve ever worked with, and he’s been building and upgrading sites for my clients since 2011. 

He is an equally capable front and back end developer, which means he can:

  • build beautiful, well engineered and well optimised sites (front end development); and 
  • do incredible server-side magic behind the scenes to modify or extend a site’s functionality, or integrate it with external systems such as back-office or e-commerce payments (back end development).

Many ‘web developers’ are actually front end developers only. While that’s an excellent thing to be, they will not be able to resolve or avoid problems, or optimise the underlying code of a site, as well as a developer with hardcore programming skills. 

WordPress and what this is.

The work my developer does is now exclusively  on the WordPress platform, and I believe this provides an excellent foundation for the kind of sites most of my clients require.

WordPress is a free and open-source content management system – a ‘CMS’ –  written in the PHP scripting language and paired with a database, most commonly MySQL. (Don’t worry if you don’t understand this!)

It uses a ‘plugin’ architecture and a ‘template’ system, known in the WordPress world as Plugins (providing bits of functionality) and Themes (providing the basis of the look and feel and user experience).

While WordPress was originally created for blog publishing, it has long since evolved to support every other web content type as well. 

This includes corporate site page content, e-commerce stores, media galleries, membership sites, learning management systems (LMS) and mailing lists and forums. 

Today, it is the most popular content management system solution on the internet.  42.8% of the top 10 million websites (as of October 2021) are powered by WordPress.

Is WordPress suitable for proper business sites?

More than! Every one of the major companies and organisations below uses WordPress for its websites.

  • Sony Music
  • TechCrunch
  • Time Magazine
  • Disney Books
  • Wired
  • Microsoft News
  • Mashable
  • Vogue
  • Angry Birds
  • The New York Times
  • The White House

Look at it like this.

When you have a site built in WordPress, you are actually getting a site written in PHP – a general-purpose scripting language designed for web development and originally created in 1994. 

In April 2021, W3Techs reported that “PHP is used by 79.2% of all the websites whose server-side programming language we know.”

So a WordPress site gives you the same underlying code you’d almost certainly be getting if your website were not built on WordPress!

The difference is that WordPress adds a friendly, easy to use Content Management System  – a ‘CMS’ – over the top, so you or your web manager don’t have to know about PHP or any other code to be able to manage the content of the site.

Learning to manage the content of a website using the WordPress CMS requires about the same level of  general competence as using Microsoft Word or Excel.

And as if that's not enough, my developer actually makes your WordPress site even easier to look after.

Simple to look after as WordPress sites are, my developer feels that because of the way the WordPress ecosystem (the community of independent developers who build Themes and Plugins for universal use) works, individual sites built with these components tend to end up with rather more ‘background plumbing’ than they need – or than is good for them.

So when he builds sites in WordPress, he cleans all of this up, leaving the site faster (good for SEO) and less prone to failures.

And while he’s at it, he tidies away all of the peripheral noise from the normal WordPress ‘back end’ interface. 

This means that if you have a site that needs a little technical maintenance from your IT manager every 3 months, but updating of content by your marketing manager every day, he will set it up so that each of them has only the no-clutter level of management tools they need.

As I said at the top of the page, I’m here solely to write (and plan out if required) site content, and many of my clients already have their own developer. But people do ask if I can recommend a good developer, so if you think this may be of use to you, don’t hesitate to ask.