What I Write

I write just about everything that you might need for use as a part of your marketing, as well as many other assets for use in other parts of your business communications.

I don’t say this naively, without proper understanding of the disparate skills that each of those individual tasks calls for.  On the contrary. It’s simply that,  after more than 15,000 days of being a professional copywriter…  that’s what I do.

If you’d like to talk to me about how you can get optimum results from any particular medium, please give me a call or fill out my contact form.

Websites

Icon representing web content copywriting.

Website content

I write content for sites of all kinds, and relating to any subject. I will deal with volumes from a single page up to many hundreds of pages. All of my web content writing is carried out in line with SEO best practice.
Icon representing website signposting.

Website signposting

I write sitewide signposting, alert, directions, prompts (and action-prompted system emails). This is the frequently forgotten copy that holds your site together, guiding users through their journey. This copy is extremely valuable in delivering brand tone of voice through your site.
Icon representing landing pages and online sales pages.

Landing Pages & Online Sales Letters

I write landing pages and online sales letters. These are pages designed to land the traffic from your email marketing campaign or PPC advertising campaign and elicit a specific response such as a sale, a call or submission of an email address.
Icon representing e-commerce content copywriting.

E-com Catalogue Product Meta-Data

I write good-quality, selling product descriptions for sites whose owners wish to invest in well-written descriptions as a differentiator. I do not write bulk product descriptions for lowest-quote-wins-project assignments.
Icon representing website video script writing.

Website Video content

I write, and can oversee the shooting and editing of video web content for use on your site. This most commonly takes the form of talking head videos or short, animated explainer videos, but may also involve live-action filming either in the studio or on location.

Icon representing website sitemaps.

Sitemap (site structure) design

I devise logical and user-friendly website structure ‘sitemaps’ for both new sites and re-structuring of sites which have become overly cumbersome or disorganised since their original design and publication.

SEO content

Icon representing onsite SEO.

Onsite SEO content

I write web content optimised on-page for search engine appeal, using keyterms researched and selected by your SEO company, by you if you are able to do this properly yourself, or by me. The work involves best-practice authoring of content, headings and invisible, but important, components of the page headers.

Icon representing offsite SEO.

Offsite SEO content

I write high-quality content for supply to external websites to create backlinking. (I remain in line with Google’s most recently released suggestions and pointers, and will not write content clearly intended to spam or deceive search engines.) Please note that I don’t write low cost ‘bulk articles’.

Online Marketing

Icon representing online advertising.

Online Advertising

I think out and write online advertising material of all kinds. This includes PPC and Social Media Ad campaigns. I am an ex ad agency writer.
Icon representing digital brochures.

Digital Brochures

I write corporate and sales brochures which are to be distributed as pdfs or in some other proprietary digital form.
Icon representing web video scripts.

Web Video scripts

I write (and can oversee the shooting and editing of) video web content for use on your site. This may be talking head videos or short, animated explainer videos, or may involve more ambitious live-action filming.
Icon representing press releases for digital media.

Press Releases

I write press releases for distribution via online channels such as pr.com, prweb.net or your own lists.

Icon representing a White Paper document.

White Papers

I write marketing white papers for use as extended content within digital marketing initiatives.

Icon representing a case study document.

Case Studies

I write Case Studies for publication either direct to corporate websites, or  standalone, typically in pdf  format.

Brand Strategy

Icon representing brand temple diagrammatics

Brand Strategy Temples, Key Brand Messaging, and Tone of Voice

I devise and write all elements of brand strategy and brand messaging definition. These are consulting, rather than pure copywriting, tasks, and I carry these out both directly, and in collaboration with branding consultancies. 

 

 

Social Media

Icon representing social media profile pages.

LinkedIn, Facebook Page and other profile setup

I can write and configure Social Media profiles on all major sites for you, including setting up brand graphics.

Icon representing blog posts.

Blog posts and Social Media posts

I write blog posts for businesses with a genuine commitment to supporting the development of their blog for the long term, and for whom the blog will form a central role in their content strategy. 

I develop social media content strategy but do not provide a service for the writing or management of ongoing social media content.

Icon representing social media advertising.

Social Media Advertising

I plan, write and can also prepare campaign creative. I can do this offline or live in the platform back end.

E-mail Marketing

Icon representing an e-newsletter.

E-mail Newsletters and Bulletins

I write corporate brochures of all kinds, ranging from short mini-brochures, to larger documents running to many pages.

Icon representing an e-mailshot.

E-mail mailshots

I write strong, selling-focused email shots to achieve specific sales goals as part of a properly targeted email campaign. I can also help you plan the messaging and structure of your campaign.

Print collateral

Icon representing a corporate brochure.

Corporate Brochures

I write corporate brochures of all kinds, ranging from short mini-brochures, to larger documents running to many pages.

Icon representing a sales brochure.

Sales Brochures

I write sales brochures of all kinds, for both B2B and B2C use.

Icon representing a press release.

Press Releases

I write press releases for distribution via traditional channels to newspapers, magazines and TV stations.

Icon representing an advertorial article.

Editorial Articles and Advertorial

I write articles in the name of business owners or executives which may then be used for publication in trade or consumer journals to support the marketing objectives of their business.

Icon representing a newspaper advertisement.

Advertising

I have huge experience in thinking out and writing press advertising of all kinds, ranging from semi-display and small space ads, all the way up to spreads in national newspapers and magazines. I am an ex ad agency writer.

Icon representing a printed direct mail pack.

Sales letters, mail shots and DM packs

I think out and write print sales letters and DM packs of all kinds and for all purposes.

Newsletters

Icon representing a printed newsletter.

I write print newsletters for companies that want to publish on a periodic basis. This is usually monthly or quarterly.

Advertising

Icon representing a newspaper advertisement.

Print Advertising

I have huge experience in thinking out and writing press advertising of all kinds, ranging from semi-display and small space ads, all the way up to spreads in national newspapers and magazines. I am an ex ad agency writer.

Icon representing TV advertising.

TV Advertising

As a former copywriter in top London ad agencies, I have years of experience of writing TV commercials. I can write scripts for you from scratch, or I can work with footage you have already that requires a voice-over script in order to turn it into a commercial.

Icon representing radio commercials.

Radio Commercials

I write scripts for radio commercials, with a good deal of experience of doing this.

Icon representing social media advertising.

Social Media Advertising

I plan, write and can also prepare campaign creative. I can do this offline or live in the platform back end.

Audio

Icon representing a script for audio material such as a podcast.

Scripts for audio marketing collateral

I write scripts for podcasts and other audio marketing collateral.

TV, Video and Film

Icon representing a script for a corporate video.

Corporate video treatments and scripts

I write both treatments (an overall outline of the concept of a video, complete with narrative Voice Over script) and detailed scripts (which include concept, plus scene by scene outlines of the intended visuals, as well as all narrative Voice Over. If you’d like me to manage the production of your video for you, I work with a number of excellent corporate video directors, all of whom take great care over narrative.)

Icon representing a script for a video voiceover.

VO scripts for existing cuts and rough cuts

I can work with footage you have already that requires a voice-over script in order to turn it into a commercial, web video or video for some other use.