Laurence Blume is a UK-based technology copywriter with more than four decades of marketing experience, specialising in business differentiating positioning, content and thought leadership for founders and organisations across the sector.,

An experienced technology copywriter who understands tech innovation... and understands its commercialisation.

I’m a Technology Copywriter with more than four decades of copywriting, content and marketing experience.

Whether you’re an ambitious technology start-up, an established software company or an innovation-led business bringing new ideas to market, I can quickly understand both the technology behind your product and the commercial opportunity it creates.

However technically complex your offer, I can develop, plan and write the websites, thought leadership, white papers, case studies and other business communications that help explain your proposition clearly and persuasively.

My work is technically credible, commercially focused, and delivers its messaging with clarity and impact.

A man wearing glasses sits at a desk typing on a computer keyboard, surrounded by piles of books, notebooks, a cup of coffee, and pens. A window and a bookcase are visible in the background.

Technology copywriting for businesses whose products are built on innovation.

I’ve written marketing content for organisations developing innovative products, platforms and services across a wide range of technology markets. These include:  

  • SaaS platforms
  • artificial intelligence
  • communications technologies
  • specialist software
  • fintech
  • cloud-based applications
  • engineering technologies
  • automation systems
  • connected devices
  • digital platforms
  • data and analytics solutions
  • Internet of Things (IoT)

and many other technology-driven products and services.

Just as importantly, I’ve helped explain complex innovations to the people who matter most – customers, investors, partners and other stakeholders who need to understand not simply how a technology works, but why it matters.

Companies I’ve written for have included:

Technology doesn’t sell itself. People buy the value it creates.

Even the most innovative technology needs to be communicated in language people understand.

Whether you’re launching a new platform, raising investment, entering new markets or simply trying to explain a sophisticated product more clearly, I can help you bridge the gap between technical innovation and commercial understanding.

I can help you if you need to:

  • explain complex technology in clear, commercially persuasive language
  • launch innovative products or services with confidence
  • communicate effectively with investors, partners and prospective customers
  • develop thought leadership that demonstrates genuine expertise and market insight
  • translate technical knowledge into compelling sales and marketing content
  • create accurate, credible content without lengthy technical briefing

Call me now. I’m probably here at my desk writing.

07931 346398
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So… could I be exactly the Technology Copywriter you need right now?

You’ll find examples of my technology copywriting via the link below.

If you’d like to discuss your next technology marketing or content project, I’d be delighted to hear from you.

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Laurence challenged my thinking and approach, asked the right questions and understood my overarching goal. He treated the job like it was his own. MORE

Jack Ch**man Managing Director, National Private Investigators

Laurence was easy to work with, flexible and met our deadlines consistently. He delivered on the briefs and the quality of the work was excellent. MORE

Polly Kennedy Partner & COO, Highgate

Laurence is innovative and his experience and professionalism makes it easy to collaborate together on our work. A great help for our Marketing team. MORE

Samantha Emmerson Marketing Manager, Spitfire Network Services Ltd

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I reached out to Laurence for my website. His experience, ability, and professionalism stood out. His tenacity and drive truly set him apart. MORE

Rakesh Verma CEO, LAB287

Check out some of my Technology Copywriting samples

I’d be pleased to hear about the project you’d like help with.

Get in touch