Posts Tagged: copywriting

What Web Developers do (and don’t do). 12 tips from a Copywriter on things not to expect.

There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that… Read more »

Who’s in software and who’s not?

I’ve been reclassifying the section of my website that shows which clients I’ve worked with in the past, and in which sectors they work. Since we first configured the admin system for the site about five years ago, there has been a slightly unsatisfactory category named ‘Software Developers’. Into this have gone, to date, all… Read more »

5 Quick Questions for Wannabe Copywriters

A recent enquiry from a lady keen to become a copywriter, but without any previous examples of her efforts to show, prompted me to bash down these 5 questions for wannabe copywriters, and send them to her to have a go at. I found I could tell quite a lot from her responses. If you’re… Read more »

The DL rollfold leaflet. Why you gotta love it.

  Sure. We all love the flexibility and almost-free marketing value of social media and even of good old email. But a simple DL gatefold mini-brochure is still a genius-level tool in virtually any business. (You know. It’s the kind of item you get if you fold a sheet of A4 into thirds, and use… Read more »