Before you hire me as an SEO copywriter, I'd like you to be clear on what I can actually do for you.

Thanks for clicking through. My name’s Laurence Blume and I’m an SEO copywriter.

I write web content that optimise your site’s pages in line with Google’s current best practice. Understanding what this is is not always easy, however, as Google provides only general pointers as to how they are ranking results at any given moment.

While, surprisingly, many SEO copywriters make very little effort to keep on top of the pointers that are available, I’m right in the thick of it, mining their hints and guidance for nuggets that can help me rank your content.

An SEO copywriter who listens to what Google actually says.

There are only three reliable sources of information for guidance on ranking on Google:

  1. Google’s own general information published to their Webmaster Guidelines.
  2. Google’s regular updates, usually published in the form of videos from one of their senior engineers.
  3. A handful of credible industry websites which provide expert commentary and interpretation on the Google information, often backed up by empirical evidence of what does and doesn’t work from SEO engineers working day after day on ranking sufficiently broad portfolios of sites for their observations to have empirical substance. 
Harrods Bank Limited logo
logo of Allianz Insurance, a Laurence Blume financial services copywriting client
Microsoft corporate logo
Addison lee logo
Logo of property copywriter Laurence Blume archive client Atisreal
Logo of Siemens financial Services, a copywriting client of Laurence Blume

SEO best practice. What we do know for sure?

Google continuously implements changes to its search algorithm and its underlying objectives in presenting results.

There is a huge amount of commentary on this, published daily online. But I’d say that the net effect of their changes and updates, as of now (and I update this whenever appropriate) has been to advise:

  • We do not want you writing content for search engines. We want you writing valuable and useful content about your subject, and that’s what we will be rewarding you for.
  • If you are using tricks, either in coding, or in writing the content, or in creating worthless links from elsewhere, even though these may have worked for you in the past, not only will these no longer give you any advantage, but we will actually penalise you for them.
  • We know people now type longer, more detailed searches, or lazier, more long-winded searches, into the search box. We know too that people speak their search into their phone. We  now reflect these behaviours in search results, and so in how and for what we rank your pages.
  • If you are writing posts or articles for third party sites to create back links to your own site, make sure the content is genuinely worthwhile and of value to readers, and not loaded up with links which are the keyterm for which you want your site’s pages to be listed.

It is in line with these precepts that I now write all web content.

More of a phone person than a form person?

Call me now. I’m probably just here at my desk writing.


Need an intelligent, experienced SEO copywriter?

If you’d like to discuss your SEO-aware web content that can help rank your pages, please call me or email me using the form on this page.

Laurence is one of the finest freelance copywriters on the market and has continuously delivered exceptional work for our client base. From MORE

Jonathan Armstead Founder, Bluestone98

Laurence recently helped us with a brand positioning exercise and we’re delighted with the results. He nailed our central brand proposition first MORE

Andrew Kane Director, HeadsTogether Ltd

Laurence was able to deploy his extensive marketing expertise and his tenacity and instinct to leverage our niche to create real additional MORE

Alan Williams Director, Miramar Connect

Brilliant copywriting needs creativity, intelligence and 3-dimensional thinking to turn abstract things into words. Laurence possesses all of this. We came with MORE

Nilufar Sharipova Partner, Change Activators

Get in touch.

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