Thanks for clicking through. My name’s Laurence Blume. As an SEO copywriter, my job is to write content for you that will optimise your site on-page in line with Google’s current best practice.
Understanding what this is is not always easy, as Google offers general pointers only as to how they rank results. Yet I’m still surprised by the way in which many copywriters make no effort at all to keep on top of it.
There are actually just three reliable sources of information to guide you on this:
- Google publish general information in their Webmaster Guidelines.
- Google publish regular updates, usually in the form of videos from one of their senior engineers.
- A number of credible industry websites provide expert commentary and interpretation on the Google information, often backed up by empirical evidence of what does and doesn’t work from SEO engineers working day to day on site ranking.
SEO best practice. What we do know for sure?
Google continuously implements changes to its search algorithm and its underlying objectives in presenting results.
There is a huge amount of commentary on this, published daily online. But I’d say that the net effect of their changes and updates, as of now (and I update this whenever appropriate) has been to advise:
- We do not want you writing content for search engines. We want you writing valuable and useful content about your subject, and that’s what we will be rewarding you for.
- If you are using tricks, either in coding, or in writing the content, or in creating worthless links from elsewhere, even though these may have worked for you in the past, not only will these no longer give you any advantage, but we will actually penalise you for them.
- We know people now type longer, more detailed searches, or lazier, more long-winded searches, into the search box, or speak their search into their phone, and so we’ll be reflecting this different approach to inputting search enquiries in the results, and so in how and for what we rank your pages.
- If you are writing posts or articles for third party sites to create back links to your own site, make sure the content is genuinely worthwhile and of value to readers, and not loaded up with links which are the keyterm for which you want your site’s pages to be listed.
So its in line with these precepts that I now write optimised web content.
Researching key terms and writing meta data: part of the job on an SEO copywriter.
If you haven’t accurately researched the key terms that would be most appropriate for the pages of your site to target, I can do this for you using industry standard data and tools.
And I will also write the <title> and <description> meta data for each page for you, if you’d like me to do this.
(If you’re not sure what I’m talking about, I’ll be more than happy to explain.)
And one last word on SEO copywriting.
You must be aware, when commissioning SEO copywriting, that the copy alone will not create optimised pages.
You will need an SEO engineer, or a developer who has a good understanding of SEO, to ensure that the page content and code are organised in the best possible way for optimisation.
If you’d like to discuss SEO copywriting to help your pages perform as well as they possibly can, please call me or email me using the form on this page.