Strategic messaging copywriter | Positioning and narrative.
Strategic messaging work sits upstream of individual items of marketing collateral. It focuses on clarifying positioning, narrative and message architecture before content or other material is produced.
Strategic messaging work is especially useful when an organisation is changing, growing, entering new markets, or struggling to explain a complex or specialist offer clearly. The clear messaging framework it produces gives structure, consistency and confidence to everything that follows.
If you’ve arrived at this page as the result of a search, my name’s Laurence Blume. I’m a strategic messaging copywriter working with business leaders of every kind to develop potent and far-reaching messaging strategies. You can read more about me here.
Brand Messaging samples · Executive & Corporate Communications samples · Reviews
