Within its UK business, infrastructure and consulting company Cable & Wireless took the far-reaching decision to define a new message to the market, regarding the company’s ability to advise businesses on their journey towards a future of integrated voice and data computing. Working closely with their brand consultancy Nucleus, my task was to establish an approachable but authoritative tone of voice, assuring the reader of Cable & Wireless’ commercial and technical competencies. Website content for Cable & Wireless.
Cable & Wireless Integrate
We are all on a journey.
Over the next few years, data and voice requirements will come together in a series of steps which will unify communications and computing infrastructures.
This journey will bring many benefits, enabling us to reduce complexity and costs, and improve flexibility. New applications will become easier to roll out across organisations, and this will support business transformation.
Under the banner of Cable & Wireless Integrate we can take you, from wherever you are currently, on a step-by-step journey towards this future of unified communications and computing.
On this site, you can read about the solutions in the Cable & Wireless Integrate portfolio. Follow the links on the right of the page to find them.
You can download white-papers, explaining more about your journey towards being an integrated business, as well as a number of customer case studies.
You can also undertake the Cable & Wireless Integrate Assessment, to find out how far along the journey towards integrated business your company is.
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