This is a kind of project I love. The venture capital company behind this project had established the site and the brand name, BoggleIT (which I implored them unsuccessfully to change to simply Boggle), but were concerned that the site homepage was failing to produce pipeline entries to either of the 2 review ‘products’ on offer. The reason, simply, was that the homepage failed in both its copy and layout to communicate what users were meant to do next. Design and copy become indistinguishable in a project such as this. While this isn’t precisely how it ended up, my clients integrated much of the new copy and information layout into their site relaunch. Website rewrite and redesign for BoggleIT.

completed: 2007
*If no image of the finished project is available, my presentation document is shown.



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