
This content was part of a wider project to develop new vertical market messaging and product positioning for Amulet Hotkey, a specialist in secure high-performance computing and edge AI infrastructure. I worked closely with the in-house marketing team to create a suite of web pages covering sectors such as Smart Cities, Media & Entertainment, and AEC (Architecture, Engineering & Construction), alongside product copy for their Edge AI and Computer Vision offering. The goal was to make technically complex material clear and compelling for senior decision-makers, balancing precision with readability, and combining authority with an accessible, benefits-led tone. Web content project for digital transformation infrastructure provider Amulet Hotkey.

*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.
Converting data into safety, efficiency and opportunity
Trap, process and act on the 24/7 data generated by urban conurbations and their populaces, using our innovating Edge AI and Computer Vision solutions.
How our solutions help
For national and local government agencies, infrastructure and utility operators, and the entire spectrum of commercial organisations, cities output continuous flows of vital data. Capturing, processing and mining this data is key to ensuring security; delivering environmental sustainable services; planning, maintaining and optimising the performance of infrastructure; and enhancing and maximising the profitability of all manner of commercial offers.
Data for Smart City transformation
Outdated technology infrastructure makes it impossible to gain meaningful insights from the wealth of data now available.
Amulet Hotkey’s bespoke, application-specific solutions outperform off-the-shelf options, providing the ability to scale as data volumes increase and future proofing organisations, enabling them to participate and thrive in the Smart City economy.
Keep ahead of events
Using predictive analytics based on data from IoT devices and sensors, our solutions enable the informed automation of many kinds of decision making.
If, for example, the temperature recorded by the sensors on a machine correlates to the amount of time the machine runs on high power, monitoring the two readings and acting on the data might enable downtime to be avoided.
Automated responses and actions
No matter what the application, our bespoke Smart City solutions incorporate conditional responses and actions, allowing sensor data to prompt alerts or initiate new actions.
Such responses enable danger to be averted, efficiencies to be optimised and user experienced to be improved.
Ensuring data security and integrity
We build Computer Vision solutions, enabling systems to extract meaningful information from digital images, videos and other visual inputs.
Our Smart City infrastructures enable the cameras configured to capture this data to return this securely and accurately to the data centre where it can be processed and utilised safely.
Whatever your organisation’s needs
For every organisation, the value of Smart City data lies in the skill and inventiveness with which it is processed and utilised. We design solutions capable of processing data with optimal efficiency appropriate to the uses to which it is to be put within your operations.
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What we do
We work with public and private sector organisations in a wide spread of sectors intent on fueling transformation through the unlimited possibilities of Smart City data.
Enabling Smart Cities and IoT Applications
Amulet Hotkey’s experience and expertise in engineering Edge AI & Computer Vision solutions makes us the ideal partner with whom to exploit opportunities requiring digital video and data analytics at scale. Whether in security scenarios, or in the optimisation of civic or commercial IoT services, we can help.
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Oman Airport. A Smart City solution in action.
Amulet Hotkey’s solution at Oman Airport comprises a dense but high-performance infrastructure controlling CCTV operation, management, analysis and reporting.
The legacy HPE Synergy and Cisco UCS modular infrastructure was replaced, with standardisation on Dell MX7000 across all locations (Dell EMC now being established as the leader in GPU accelerated modular CCTV platforms and Smart Cities initiatives.) The platform will enable future expansion of the installation to support some 6,500 cameras.
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