payasUgym provides an innovative pay-as-you-go platform enabling membership-free gym use. For these London Underground tubecards, I’ve developed an edgy, urban, lifestyle creative idea and written copy that is fresh, cheeky and raises a smile. Tubecard campaign for payasUgym.



Gym membership’s happy go lucky little sister.

If gym membership was a friend, you’d certainly be able to call it loyal.

Always there. Always eager to get together.

Always ‘just saying’ you should get off the sofa and come and work out.

But what if gym membership had a happy go lucky little sister who was a bit more… well… chilled?

Wherever you were in London, she’d be there to workout with you.

If you couldn’t go for a week or two… “No worries!” (And no charges!)

PayasUgym is gym membership’s happy go lucky little sister!

With payasUgym you can make use of top quality gyms all over London.

Simply set up your account. Then each time you want to workout, choose the gym that’s most convenient for you, pay online… and just turn up.

Register at payasUgym.com with ‘TUBE’… and get your first workout absolutely free.

The gym. Reinvented for people with a few commitment issues.

You love your gym. Of course you do.

And you know that membership is good and one day you’ll really be ready for that.

But right now… you’re just not ready to settle down.

After all, you’re out and about in London all week, and sometimes it would be much easier to have a no strings relationship.

PayasUgym is gym membership reinvented for people who have trouble committing.

With payasUgym you can make use of top quality gyms all over London.

Simply set up your account. Then each time you want to workout, choose the gym that’s most convenient for you, pay online… and just turn up.


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