Dr Shan Hussain is a GP in Nottingham with a strong conviction about the value of balancing physical, mental and emotional welfare to secure a healthy and enjoyable lifestyle. Dr Shan came to me with his book, then provisionally titled ‘Creating Balance’, looking for an edgier and more engaging title and cover descriptor. My process was to work through twenty or so possibles, eventually presenting Dr Shan with 12 viable routes, each supported by a rationale, and pros and cons, to aid him in considering each. Book title development for Dr Shan Hussain.*If no image of the finished project is available, my .pdf copyvisual or .docx copysheet is shown in its place.
The Big Prescription
Balancing The Three Principles of Enduring Health
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