Working with Financial PR agency Halliday Munro, I wrote this campaign of LinkedIn ‘post flashes’, along with some press ads to run in insurance industry trade titles, for ASTA, the leading third party managing agent at Lloyd’s. My task here was to break through the overly granular messaging the company had been experimenting with, to produce clear, punchy encouragement to Lloyds owners faced with a complex and uncertain future to talk to ASTA about partnering for improved efficiency and opportunity. Social Media post ‘advertising’ via LinkedIn, plus press advertising, for Lloyd’s syndicate manager ASTA.

Project year: 2018
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Don’t see us as your last resort.
See us as your best resort. 

Asta is the leading third party managing agent at Lloyds, as well as an expert manager of business outside of Lloyds.

With more than three decades of experience, we are a partner you can work with to develop or retune your business for a viable and sustainable future. 

Talk to us today.

An advertisement with bold text saying "See us as your best resort." Above the text is a black banner reading "Don't see us as your last resort." Contact details: www.asta-uk.com and 020 7743 0900. A brief description of Asta, a third party managing agent at Lloyd's, is included. A series of four professional social media posts from Asta Capital Limited. Each post features a motivational message in large, bold text on monochrome backgrounds, focusing on business resilience and partnership. Icons and logos appear at the top and bottom of each post.

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