I tend to do relatively little actual social media posting, as the day to day process of building and managing posts falls outside of the areas with which I really try to concern myself. I do work with clients to define practical content strategy for social campaigns, however, and will sometimes write and build posts in the early days of a campaign to establish tone of voice. In thsi campaign for my long-time retail client, Taurus Beds, I’ve taken a magazine-like, Insta-lifestyle approach, treating ‘bedroom life’ as the canvas for the company’s posting. Sample of Instagram posts for bed retailer Taurus Beds.

completed: 2019
*If no image of the finished project is available, my presentation document is shown.

taurusbeds

Dogs and beds. Now there’s a dilemma. It can be sooo sweet to wake up to the eager nuzzle of a snout hell bent on getting you out of bed for a walk. But on the other hand, not everyone feels so good about sharing their bed with a moulting pooch, however much they love her/him. What do you think? Dog on the bed? Or dog nowhere near your beautiful bed? (That’s our Adelaide bed, by the way… but we don’t sell that duvet, sadly.) #dogbeds #sleepingdogs#bedroompets #beautifulbeds #familylife#sleepingwithfriends #dog #dogsofinstagram#dogstagram #dogoftheday #doglover#doglovers

taurusbeds

So not everyone keeps water by the bed? Who knew? How about you? Is there room on your bedside table for a simple glass carafe and a tumbler? Or like the owner of our gorgeous Belsize bed here, do you prefer to keep your table clear of anything but maybe a lamp? The elegant Carafe and Stacking Tumblers in the first image is from White Company. The cool, simple Sublime Carafe on the white ground is from John Lewis and the Krosno Handmade Carafe set is from Home Essentials.

#lovemybed #londonbedrooms #bedroomstyle#mybedsidetable #beautifulbedrooms#waterbottles

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taurusbeds

Awww. Saturday morning. Sunday morning. Is there anything like waking up on a no-work day in your gorgeous, comfy bed, padding to the kitchen and heading back with juice and coffee and maybe some granola? Course… if someone will get up and go get some croissants… #saturdayliein #breakfastinbed #lazysundays#woodenbeds #metime #ustime

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taurusbeds

We love the freshness and feelgood flowers bring into your bedroom any time of year. Tulips. Peonies. Freesia. Doesn’t matter how busy your bedroom is, even a single stem in a bottle on your bedside table will get your day started with a smile.
#bedroomideas #brightenyourbedroom#flowerpower #beautifulbedrooms #mybed

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taurusbeds

Nothing completes a beautiful bed and clean, crisp sheets like some total PJ indulgence. We love this Cream Floral Sleep Shirt from Hope & Ivy. The paisley Louhi Silk Sleep Pants are from Anthropologie and are just to die for. And we found the Ugg Lenon star jimjams on ASOS. And we’re in love. Oh. And that really elegant bed that’s so ready to fall into is our lovely Kensington in Oak Lacquer.

#bedwear #pyjamas #mypyjamas #bedroombliss#londonbedshops #westhampstead #hampstead#sleepwear

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