I tend to do relatively little actual social media posting, as the day to day process of building and managing posts falls outside of the areas with which I really try to concern myself. I do work with clients to define practical content strategy for social campaigns, however, and will sometimes write and build posts in the early days of a campaign to establish tone of voice. In this campaign for my long-time retail client, Taurus Beds, I’ve taken a magazine-like, Insta-lifestyle approach, treating ‘bedroom life’ as the canvas for the company’s posting. Sample of Instagram posts for bed retailer Taurus Beds.