Seasonal promotions of this kind form the meat and drink of the marketing strategy for retailers like Wickes. The written tone of this letter is simple and direct, with a rhythm to it intended to create a sense of excitement in the reader. DM sales letter for Wickes.

There’s an extra chance to save on your home improvement this Easter with FOUR fantastic offers, FOR FIVE days only, from Thursday 24 to Monday 28 March inclusive.

Dear Mrs A B Sample,

If you’ve not yet purchased the home improvement you’ve been considering, we’re turning the Easter Holiday Weekend into a great time for you to do just that, with our exciting FOUR FOR FIVE promotion.

Our Spring Sale will be in full swing over the Holiday, with great deals in our stores on all our conservatories, bedrooms, bathrooms and kitchens*.

But as a bonus, we’ve added FOUR great OFFERS for you if you buy your kitchen, conservatory, bedroom or bathroom over the FIVE days of the Holiday Weekend. (That’s from 24 March to 28 March 2005, inclusive.)

*Our kitchen sale doesn’t start until a few days after Easter, to be exact, but there are excellent Spend and Save offers available even before the sale…the more you spend on your kitchen, the more you save.)

FOUR GREAT OFFERS, FOR FIVE WHOLE DAYS THIS EASTER

Buy your NEW KITCHEN over the Holiday Weekend and, as well as benefitting from our Spend and Save promotion….we’ll give you:

HALF PRICE ON AN ELECTROLUX OVEN,
HOB AND HOOD PACK

Buy your NEW CONSERVATORY over the Holiday Weekend and, as well as saving at least 50% off the price in our Spring SALE, we’ll give you:

0% FINANCE FOR A YEAR,
WITH NO DEPOSIT REQUIRED

Buy your NEW BEDROOM over the bank holiday weekend and, as well as saving up to 50% off the price in our Spring SALE, we’ll give you:

AN EXTRA 10% OFF GLASS
AND MIRROR DOORS

Buy your NEW BATHROOM from our Aruba, Hanover or Oslo ranges over the bank holiday weekend and, in addition to the saving of up to 20% in our Spring SALE when you buy a complete suite, we’ll give you:

AN EXTRA 5% OFF

If you still haven’t quite got around to buying your new kitchen, conservatory, bedroom or bathroom, why don’t you come and see us over the Easter Holiday Weekend, and take advantage of one of our great FOUR FOR FIVE offers?

Yours sincerely,

Gita K________
Home Improvements Customer Care Manager


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