Chocolate Pudding was an interesting opportunity to help designer and entrepreneuse Penelope Wallace define the character and core messaging of her new brand. Beginning by writing the evocative brand line ‘Scenes from an English Childhood’, I aim (as in this sample taken from a leaflet for store buyers to take away from the Chocolate Pudding stand at salon shows) to use written content to reinforce the unique feel of the Chocolate Pudding brand. Stand leaflet for Chocolate Pudding

Pretty Liberty blouses. Deliciously soft organic cotton baby wear. Exquisite little dresses and shorts for cloudless summer days.

Practical, durable and ecologically responsible, Chocolate Puddding offers those who value style and quality the opportunity to dress their child in contemporary, whimsical and decidedly English fashion.

CHOCOLATE PUDDING. SCENES FROM AN ENGLISH CHILDHOOD


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