Posters are a unique writing form, and arguably the most rigorous test of a copywriter’s ability, calling for a great deal to be communicated with few words. In this execution, I’ve given Sure’s heritage brandmark, the dry tick on a sweat covered torso, a laddish new lease of life. 4 sheet poster for Sure for Men
Project year: 1992
*If no image of the finished project is available, my presentation document is shown.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.
Sure for Men.
As worn by men with big ticks.
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