Posters are a unique writing form, and arguably the most rigorous test of a copywriter’s abilty, calling for a great deal to be communicated with few words. In this execution, I’ve given Sure’s heritage brandmark, the dry tick on a sweat covered torso, a laddish new lease of life. 4 sheet poster for Sure for Men

*If no image of the finished project is available, my .pdf copyvisual or .docx copysheet is shown in its place.

Sure for Men.

As worn by men with big ticks.

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