This is one of a series of 5 situational letters written for REC, who provide offshore development partnering. Each letter sets out REC’s offer to a recipient who has been identified via a particular initial contact channel. Email sales letter for offshore development resource REC.

completed: 2010
*If no image of the finished project is available, my presentation document is shown.

Dear Mr Sample,

Thank you for taking the time to speak to me on the phone today.

As I touched on in our conversation, REC is a premium quality specialist in the development of software applications and embedded systems both for products, and for solutions specific to your own business processes.

REC. Premium quality engineering and premium specialisms combined.

Our capabilities encompass the project lifecycle from concept, through development, test and integration, and onto release. We have strong sector experience in Telematics, M2M, Telecommunication, Automotive, Multimedia, Logistics, Energy, Medical, Home Appliances and Satellite Navigation, and we support convergence of embedded systems with telematics, telecommunication systems and the Internet.

Advanced software engineering pedigree.

REC emerged from the prestigious Siemens Software Development Center in Wroclaw, Poland, and continues to draw its resources from the development community spawned by this centre of excellence.

With delivery centres located just two hours from the UK, one hour from Germany and no more than three hours from anywhere else in Europe, we are able to offer the unique, nearshore advantages of high quality software engineering and reduced costs, without the risks associated with farshore development.

Why I’m confident we can help you.

With our high degree of flexibility and quality of service, REC can bring unsurpassed development, test and integration expertise to your project. Fully certified to ISO 9001:2000, with stable yet rapidly scalable development capacity, and maintaining high levels of security and data protection, REC can help lower the cost of your solution development, time to market and, as a result, total cost of ownership.

I’d welcome the opportunity to discuss these advantages with you face to face, as well as to discuss the contribution we might be able to any specific project. I&#8200will telephone you in a day or two to see whether you might see some value in such a meeting. If you’d like to speak to me in the meantime, however, please don’t hesitate to telephone me on 00000 00000.

Yours sincerely,

Tony _____________
Sales Director UK
Research and Engineering Center

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