in this global press ad campaign for fashionable British stroller maker Maclaren, the real value of the writing is contained within the headline which, in this campaign, is actually the strapline, as well. I wrote this campaign to convey an attitude with substantial difference from the usual ‘gooeyness’ of advertising for brands in the babycare sector. Campaign of 4 double page press ads for Maclaren baby strollers.

Maclaren. Let’s go out.

When you and your baby go out with a stylish Maclaren Techno XT you know that quality, durability and safety are right there with you, every step of the way.

These values are, after all, the very essence of Maclaren. Along, of course, with a certain British taste for adventure.


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