I’ve worked here within clear tone of voice guidelines provided by the agency that hired me to complete this task for them. The tone is friendly and enthusiastic, without ever forgetting the nature of teh underlying relationship between MBNA and its customers. Incentive launch letter for MBNA.

completed: 2010
*If no image of the finished project is available, my presentation document is shown.

Enjoy big discounts every time you eat out or go out.

Try it FREE for 30 days… and get 2 cinema tickets FREE as well.

Dear Mr/Mrs/Ms Sample,

There’s nothing quite as nice as popping out for dinner on the spur of the moment, arranging at the last minute to meet friends at the cinema, or bundling your family into the car for an unexpected day out.

Spontaneous treats like these are often even more fun than events you plan in advance, yet most of us think twice before doing them too often, simply because of the cost.

Go and see a film. On us. Absolutely free.

MBNA Options – Entertainment is an exciting new part of our MBNA Options program. It makes it possible for anyone who has an MBNA card (like you) to go out and enjoy yourself without breaking the bank.

And while there’s normally a small monthly membership charge for MBNA Options – Entertainment (very little when compared to the money it can save you on your entertainment), we’ve arranged for you to be able to try it out for a whole month, absolutely free.

To help you get into the habit of going out more often, as well as giving you a month of fee membership, we’ll also give you 2 cinema tickets to see the film of your choice, absolutely free.

Just look at the kinds of things you can enjoy… and make huge savings on
at the same time.

Like to eat out? You’ll get 25% off your total bill (including drinks), or 2 meals for the price of 1, at over 4000 restaurants around the UK2. The restaurants where you can enjoy these discounts include popular chains like Café Rouge, Harry Ramsden’s, Prezzo and Loch Fyne, as well as restaurants with prestigious Michelin Star ratings.

Fancy the cinema? Save at least 25% off the cost of tickets at Cineworld, Showcase, Empire and Apollo cinemas, with special, convenient MBNA – Options Entertainment Cinema Ticket Vouchers.

How about a concert?&#8200Or some comedy?&#8200Or the theatre, maybe? You’ll get 25% cash back when you book one or two tickets at theatres, comedy clubs, concert venues and music festivals across the UK and Ireland.

What about a really good day out? Get 2 for 1 entry or 25% off at over 250 exciting attractions. It covers huge favourites like Waterworld, Diggerland and Ascot Racecourse, as well as lots of delightful smaller attractions you may not normally find offers for. Or get 2 for 1 on fun action activities like paintballing, go-karting and riding, as well as special treat outings like a fabulous aromatherapy massage.

Or… how about a few days away? Lots of 3 and 4 star hotels throughout the UK and Ireland will be pleased to offer you 30%-60% off on two-night breaks. If you have children or grandchildren under 10, you can even take two of them along free sharing your room. And if you feel like a few days abroad, you’ll get the guaranteed best online price available, plus a further 10% cashback at 50,000 hotels worldwide.

Don’t miss out. A free month of savings plus 2 free cinema tickets.

Please don’t miss this fantastic opportunity to try out getting a whole lot more from your leisure time and saving lots of money too.

To apply, simply:

• Sign and return the enclosed application form or

• Call us on 0800 028 1970 or

• Apply online at www.mbnaoptions.co.uk/dm1

I’ll get your membership pack in the post to you, complete with details of how you can claim those 2 Free Cinema Tickets.

Yours sincerely,

MBNA Options – Entertainment

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