Kingpin are a specialist London-based consultancy, providing channel services to IT marketers. Though its partners were completely clear on the messaging they wished to communicate about their offer, like many principles they had found it difficult to distil this into focused, powerful marketing literature. Tone of voice is, essentially, the ‘contemporary-professional’ style I use often when writing for technology businesses. Brochure for Kingpin Communications.

completed: 2004
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Today’s technology marketeer must find their way through a uniquely complex landscape.

In no other market are the underlying commodities, infrastructures, services and providers in such a continuous state of evolution.

And at no other time has the choice of channels and tools with which to address the market been greater.

There is, put simply, no sector in which marketeers are in such need of clear and well-conceived direction.


Welcome to Kingpin.

Kingpin is a specialist marketing consultancy, possessing an informed understanding of the complex and dynamic IT environment and of the external influences by which the industry is affected.

Kingpin works with companies across the IT spectrum to devise strategies for effective, high-impact business-to-business marketing, and to develop intrusive and effective communications capable of delivering those strategies.

Since its establishment in 1997, Kingpin has been media-neutral, refusing to allow predisposition to influence solution strategies.

Combining this agnostic and open minded approach to the selection and combination of media with in-depth knowledge and understanding of a breadth of technologies, Kingpin distinguishes itself by its commitment to the provision of clear, unequivocal direction.

On a day to day basis, Kingpin’s clients know precisely where they’re going.

And precisely how we plan to take them there.

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