This campaign of three full-page press ads for bed retailer Hamseys runs in local newspapers in Surrey and South London. The tone of voice of the ads is helpful and friendly, while making no apologies for its ambition to make a sale. Press campaign for Hamseys



Why would you choose to spend 8 hours in every 24 slowly crippling yourself?

Give or take a toss here and a turn there, you spend around eight hours out of every twenty-four moulding your body into a position decided on, largely, by your mattress.

And if your mattress sags, or rolls you into a dip, or doesn’t provide adequate support for your weight, those eight hours each night may do long-term damage to your spine, causing not only back problems but also neck trouble, headaches and even discomfort when walking.

Similar problems can arise even if your mattress is simply too hard or too soft.

Hamseys has 40 years experience of helping people find the mattress that’s right for them. We’ll help you choose a model that holds your spine in correct
alignment, distributes your weight evenly and provides proper support at all pressure points.

We have 9 stores around London and the South East, with knowledgeable staff on hand to advise you. We stock all popular types of mattress, and carry a good choice, and large stocks, in each.

We can take away your old mattress, if you’d like, and we can often even deliver on the same day you order, should you wish.

Cut out our Mattress Discount Vouchers, below, and come and see us. You only get one spinal column. As it has to last you a lifetime, isn’t it worth buying it a new mattress?


We all have our preferences.
But when it comes to making love,
we like to be underneath.

Far be it from us to nose into your private life.

But, at Hamseys, there’s nothing we’d like more than to feel we’d helped add a little pep to your relationship by sending you and your partner off to spend the night together on a fabulous new mattress.

Whether its made from memory foam or a traditional sprung construction, a sumptuous new mattress could have you heading for the bedroom like newlyweds at every chance you get.

And if you make use of our Mattress Discount Vouchers, below, you won’t need to ‘raid the mattress’ to buy your mattress, either.

Hamseys has over 40 years of experience in supplying happy couples with seductively inviting new mattresses.

Our friendly and knowledgeable staff are on hand to advise you in each of our 9 stores around London and the South East. We stock all popular types of mattress, and we keep a good choice, and large stocks, in each.

We can take away your old mattress, so it doesn’t cramp your style a moment longer, and we can often even deliver your new mattress on the same day you order it.

It’s a service that’s rather popular with those of our customers who… well… just can’t wait!


Three problems a new mattress could save your child from in later life.

FNo matter what age your children, growing bodies need a good, stable mattress to sleep on.

The support and correct spinal alignment provided by a quality mattress help your child to avoid back and posture-related problems in later life.

A good mattress will also relieve pressure and distribute your child’s weight evenly, giving him or her a better night’s sleep. That means closer attention during the day and, in the long term, can save him or her from the consequences of consistent underperformance at school due to tiredness.

And as if these weren’t reasons enough, a good quality hypoallergenic mattress can also help keep your child free from developing allergies and irritations that can remain throughout adult life.

Hamseys has been supplying great value, top quality mattresees for 40 years.

We have 9 stores around London and the South East with friendly staff on hand to advise you. We stock all popular types of mattress, and we keep a good choice, and large stocks, in each. We can take away your old mattress, and we can often even deliver on the same day you order.

Cut out our Mattress Discount Vouchers, below, and come and see us. It’s not just a new mattress: it’s an investment in your child’s future.


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