In this 1/3 A5 leaflet for innovative marketmaker Investaid, I’ve combined a clear, explanatory style with a focused sales pitch to present an entirely new marketing channel to Fund Managers with the brevity required of unsolicited b2b mailings. Insert leaflet for Fund/Charities marketing channel INVESTaid.

How INVESTaid can help your Funds

INVESTaid is a web-based investment platform (populated by Cofunds) that markets your Funds to the data lists owned by its growing roster of affiliated Charities.

When an investor invests in your ISAs or Unit Trusts using INVESTaid, he or she is rebated the full intermediary initial commission for the product.

INVESTaid’s system then encourages and makes it easy for the investor to donate the rebate to one of INVESTaid’s affiliated Charities, qualifying the donation for Gift Aid wherever appropriate.

The charitable donation is funded by the investor and by INVESTaid, with no cost to you as Fund Manager.


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