I wrote this landing page for my my client, online marketing consultants Submission Technology, as part of the launch of their Fan United website, whose purpose is to sign up elusive male users to complete marketing surveys in return for the chance to win tickets to major sporting events. Punch, ‘straight up’ tone of voice for readers most likely to be persuaded by an honest approach. Web landing page for FanUnited.

Free Tickets to Top Sports Events.

Free tickets? Seriously? Here’s how it works.

We’re a questionnaire company. So big brands pay us to get people to complete online surveys. Just ticking boxes ‘Yes’ or ‘No’.

To reward people for taking part, we buy piles of tickets for top sports events. Big Premiership games. Rugby internationals. Test Matches. Title Fights. Then we put everyone who completes a survey in a draw for a pair of tickets for the kind of events they’ve told us they’d like to be at.

Does everyone get tickets? No. Do lots of people get tickets? Absolutely right!


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