Fabgrass is an e-commerce site, supplying a range of artificial grass products direct to end users for self lay, or for laying by a contractor. Having had the site built, its owner was dissatisfied with the quality of the messaging, static content and category and individual product pages. I reworked all of these, developing revised content templates for each page type and writing some 40 pages of new content and product descriptions. The copy here is a short extract, taken from the ‘Articificial Grass’ top level category page. Full site revision and content reauthoring for e-commerce site Fabgrass.

completed: 2018
*If no image of the finished project is available, my presentation document is shown.

Fabgrass. Wherever you plan on using artificial grass.

Want to lay artificial grass to create a beautiful or pet-resistant lawn, to construct an all-year round putting green, or to build an attractive grassed area indoors? 

Fabgrass’s range of high quality, great value artificial turfs contains a grass that will be perfect, no matter what you plan on using it for.

Indoors or out, to look great year round or withstand heavy footfall, boisterous children or the most irresponsible of pets, you’ll find a grass in our range that does the job beautifully.

Check out our helpful guidance and grass recommendations for the situation you’re planning yourself. 

Call us on 0800 810 1167 if you’d like advice. And order our FREE Sample Pack so you can see and feel all our synthetic grasses for yourself.

On mobile? Use the Category links below to return to the thumbnails page you were browsing.