
As a long established brand in the telecoms and connectivity space, this client’s focus has always been largely on its sales resource, founded on its outstanding engineering expertise. In this exercise, I worked to express their entire business structure and ethos into a cohesive messaging ‘temple’ – the diagramatic device commonly used to distil the diverse components of a company’s makeup into an overarching brand message. Complete brand messaging and value statement exercise for telecoms connectivity specialist Spitfire Network Services.
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WHAT OUR PILLARS SAY
Corporate Robustness
We are now the sole, privately owned business of real scale in our sector.
We are financially stable, boasting a strong balance sheet and zero debt.
We are owner-managed by a proprietor with extensive experience in leading the business.
Our growth to date has been wholly organic, with no acquisitions to absorb or ill-fitting or forced-fitting alien cultures causing distractions to management.
Trustworthiness
We are an established brand and long term presence in the medium sized telecoms market, where we have remained for 30 years to date.
We have a plan for innovation, growth and sustained development that endures through the next 20 years.
We enjoy an excellent name in the industry and reputation amongst customers current and past.
We do not trap customers into never-ending contracts, agreeing lockins of a maximum of 3 years. We do not increase charges without full explanation and discussion with clients.
Visible Leadership
Our business is led by a hands-on, hugely experienced, fully engaged figurehead with deep technical innovation knowledge and extensive solutions development experience.
Having spent 30 years with the business, and today its sole owner, our leader is a constant and visible presence within the business, synonymous with the business to our customers, and immediately recognised as a notable industry thought leader by peers within our sector.
Technical Expertise
Engineering is central to our DNA. Our hardware, network, software and support engineering teams, and account management team, are all staffed by own, contracted personnel, based at our London headquarters.
We are rigorous in our vetting and selection of suppliers.
Our entire sales team is Cisco CCNA qualified, enabling every member to discuss customer requirements and outline likely solutions with a high degree of competence.
Solution Focus
Our unique CANN sales methodology assesses:
- computing applications;
- network specifications;
- business needs
and enables us to appraise and understand customer requirements from our earliest engagement.
Our ‘Boxed Solutions’ model enables rapid translation of the customer requirement into a technical solution as well as rapid implementation and deployment of that solution.
Service Focus
We offer best in class levels of technical support, with average first response time of 8 seconds and 90% of issues being resolved by the responder taking the call.
We maintain continual, Director level visibility of response performance and of all unresolved or challenging issues.
Routine monthly (minimum) account management calls ensure customers’ continuing satisfaction.
Commercial Competitiveness
We are in the business of selling high quality products and services at competitive market prices. Our pricing is always pitched to be competitive, even in situations in which we will be pricing against inferior quality product.
Quality Employer
We are an ethical, fair and responsible employer, respecting workforce diversity. We provide a safe and supportive workplace environment, comprehensive and continuing in-post training and offer competitive salary and benefits packages.
As a result, we enjoy a modest turnover of staff, with the rate diminishing dramatically with seniority/time with the company. We have a high number of employees with 10+ years of service, and several with more than 20 years.
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