This was a brilliantly well managed development of a campaign, designed to identify the most efficient strategy and creative to elicit downloads of Oddschecker’s improved betting app. Pursuing a set of 8 strategic directions, and two visual strategies, I created an initial set of 48 ads, then narrowing these down to a final set of 20. By testing these, Oddschecker was able to establish it’s most productive visual approach and messaging, dramatically lowering its cost of download acquisition. Facebook ad campaign development for Oddschecker.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.
CAMPAIGN 1 – App visuals
All your bookie accounts. All logged in on one app.
Oddschecker. The one stop betting app.
Any match. Loads of tips. All your bookies. Any bet. Just one app.
Oddschecker. The one stop betting app.
Every bookie. All your accounts. Every match. Every bet. On one app.
Oddschecker. The one stop betting app.
CAMPAIGN 1 – Social visuals
All your bookie accounts. All logged in on one app.
SORTED
Oddschecker. The one stop betting app.
Any match. Loads of tips. All your bookies. Any bet. Just one app.
DONE
Oddschecker. The one stop betting app.
Every bookie. All your accounts. Every match. Every bet. On one app.
NAILED
Oddschecker. The one stop betting app.
CAMPAIGN 2 – App visuals
Compare odds. Check tips. get recommendations. Bet on better information.
Oddschecker. Be the smarter bettor.
Pinpoint the best odds. Place your bet. Wait for glory.
Oddschecker. Be the smarter bettor.
CAMPAIGN 2 – Social visuals
Compare odds. Check tips. get recommendations. Bet on better information.
KNOW!
Oddschecker. Be the smarter bettor.
Pinpoint the best odds. Place your bet. Wait for glory.
CALL IT!
Oddschecker. Be the smarter bettor.
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