This is part of an ongoing Facebook campaign of promoted posts that I developed for my longtime dental lab client, Biterite. My strategy, developed with Biterite, is to pitch the lab as a professional partner for dentists who want to work with a lab that is not afraid to push them to achieve the highest quality results. The tone is edgy, in a sector in which this establishes a point of relevant departure. Facebook advertising for dental laboratory Biterite.

Project year: 2017
*If no image of the finished project is available, my presentation document is shown.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.

Ad 1

Every time your lab sends you back work you can’t fit, you lose an hour or more of chargeable appointment time. Yet inaccurate lab work is almost always the result of poor impression taking. We work with you to make sure you understand exactly how we need your impressions. We’re not being arrogant. We’re helping avoid problems that waste your valuable time.We make Crown & bridge, implant work and prosthetics to the uncompromising standards required for quality private treatment. Try us. Great work. And incredible service.
Advertisement for Biterite Dental Laboratory showcasing dental prosthetics. The image features a set of artificial gums and teeth, displayed above a detailed description of the laboratory's services including the creation of crowns and bridges, and implant work.

Ad 2

If you need a new lab, you’ll turn to a colleague for a recommendation. Of course you will. But your colleagues may not be amongst the 200 or so outstanding dentists we currently make implant, crown & bridge work and prosthetics for. Which means you’ll not get to hear about us. We’re a London lab working to the uncompromising standards required for quality private treatment. So don’t let your colleagues get in your way. Try us. Great work. And incredible service.

A Facebook post from Biterite Dental Laboratory shows two images of dental crowns. The first image shows a detailed dental crown, and the second image, below the first, shows a different angle of the crown. The post text describes the services offered and invites users to try their lab.

Ad 3

We’re here for one thing. To make crown & bridge, implant work and prosthetics to the uncompromising standards required for quality private treatment. To be able to do this, we need the case planning and preparation to be precise and thoughtful… but also technically informed. That’s why we encourage our dentists to think not only about the requirements of achieving a perfectly fitting prosthetic, but also about what we’ll need for it to be possible for us to manufacture it for you. Try us. Great work. And incredible service.

An advertisement by Biterite Dental Laboratory featuring two dental prosthetics. The text describes the company's specialization in crowns, bridges, and implants, emphasizing quality and technical knowledge. The post encourages dentists to consider partnering for superior prosthetics.

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