This is part of an ongoing Facebook campaign of promoted posts that I developed for my longtime dental lab client, Biterite. My strategy, developed with Biterite, is to pitch the lab as a professional partner for dentists who want to work with a lab that is not afraid to push them to achieve the highest quality results. The tone is edgy, in a sector in which this establishes a point of relevant departure. Facebook advertising for dental laboratory Biterite.

Ad 1

Every time your lab sends you back work you can’t fit, you lose an hour or more of chargeable appointment time. Yet inaccurate lab work is almost always the result of poor impression taking. We work with you to make sure you understand exactly how we need your impressions. We’re not being arrogant. We’re helping avoid problems that waste your valuable time.We make Crown & bridge, implant work and prosthetics to the uncompromising standards required for quality private treatment. Try us. Great work. And incredible service.

Ad 2

If you need a new lab, you’ll turn to a colleague for a recommendation. Of course you will. But your colleagues may not be amongst the 200 or so outstanding dentists we currently make implant, crown & bridge work and prosthetics for. Which means you’ll not get to hear about us. We’re a London lab working to the uncompromising standards required for quality private treatment. So don’t let your colleagues get in your way. Try us. Great work. And incredible service.

Ad 3

We’re here for one thing. To make crown & bridge, implant work and prosthetics to the uncompromising standards required for quality private treatment. To be able to do this, we need the case planning and preparation to be precise and thoughtful… but also technically informed. That’s why we encourage our dentists to think not only about the requirements of achieving a perfectly fitting prosthetic, but also about what we’ll need for it to be possible for us to manufacture it for you. Try us. Great work. And incredible service.


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