Meet Michael’ is a complete exhibition concept, washed across pre-show trade advertising, stand, hall-presence and all promotional and post-show follow up material. Rather than concentrating on either of the constituent laboratory brands of this dental lab group, I devised a theme intended to raise the industry prominence of owner and CEO Michael Joseph. A hugely successful and highly visible campaign achieving hundreds of prized stand visits from potential new customers. The example seen here is a cover advertisement from trade magazine ‘Dentistry’. Trade show and advertising concept for Michael Joseph Companies.

Be sure to meet Michael.

Pop over to stand M12, meet Michael… find out about two of the best labs you can work with, and walk away with your personal Dental Showcase Offer Chequebook containing £200 in labwork savings.


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