I wrote this post for the marketing team developing the Physitrack physiotherapy e-hab platform in the Australian market. The post is aimed at physiotherapists and other healthcare professionals, and explains the core benefits and advantages of using the platform as part of managing patient rehab. I’ve used a clear, explanatory voice, letting the significant product wins do the hard work. Educational market blog post for physiotherapy tech platform Physitrack

completed: 2015
*If no image of the finished project is available, my presentation document is shown.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.

How Home Exercise Program technology benefits everyone.

Home exercise programs are a fundamental part of patient treatment plans for both chronic and acute musculoskeletal injuries. Studies show they can help increase muscle strength, improve physical function and prevent the need for surgical intervention. They’ve also been shown to improve patients’ quality of life, glycemic control and weight.

Yet the effectiveness of the programs, and the impact they have on treatment outcomes, is almost wholly dependent on how well patients adhere to them.

Where drawings fail patients

Until recently, practitioners have had no choice when prescribing home exercise programs other than to give patients paper handouts carrying printed instructions and either stickmen drawings or, at best, difficult to decipher photos.

While these can be adequate for explaining basic exercises, they’re limited in their ability to explain the correct technique for more complex exercises. They also frequently prove inadequate where patients have a limited understanding of exercise techniques in general.

How practitioners get shortchanged, too

Meanwhile practitioners, hospitals and other health institutions using these traditional home exercise prescription methods have no way of gaining insight into patient adherence, progress, pain experienced during exercises or other, more specific feedback.

Not having this insight prevents the practitioner from being able to adjust a patient’s exercise program should it be proving too easy or hard or having the opportunity to schedule an additional consultation if this seems necessary.
No small problem

A study published by medical journal The Lancet in 2012 found that musculoskeletal conditions were the second greatest cause of disability in the world, affecting over 1.7 billion people, and putting billions of dollars of pressure on economies, worldwide.

Yet a consumer survey conducted during 2014 in Australia found that less than 30% of patients adhere to home exercise programs prescribed for them using traditional, paper-based methods.

This lack of adherence has a direct and negative impact on patients’ treatment outcomes, and this in turn adds to the pressure on the health system.

E-hab for the digital age

Over the past year, home exercise prescription platform Physitrack has launched the first comprehensively conceived and effectively implemented attempt to reinvent home exercise rehab with an impressively well thought through, patent-pending platform.

Already in use by tens of thousands of people in Australia and overseas, Physitrack features over 1,000 clearly narrated exercise videos and pre-saved programs to allow practitioners to create clear exercise programs for their patients quickly, saving hours of time in the process.

Between 200-300 new exercises are added each month, and practitioners can even upload their own exercises for even greater flexibility.


On mobile? Use the Category links below to return to the thumbnails page you were browsing.