The retail building supply chain, Wickes, is a heavy user of direct response mail packs, and in this one I’m writing in an unusually informal style for a business-to-business piece, reflecting the nature of the target readership’s industry. DM pack letter for Wickes.

You know the blokes that always seem to hear about a good deal before anyone else?
Send back the card, and YOU can be one!

Dear Mr Smith,

Being in the trade, you’ll know that having a reliable supplier for top quality, great price materials makes all the difference to the profit you make on a job.

THE FIRST GOOD THING YOU SHOULD HEAR ABOUT

Well, the good news is…Wickes has opened a brand new store here in Taunton giving you huge stocks of high quality, Wickes’ own brand materials and products at unbeatable prices.

THE OTHER GOOD THINGS YOU SHOULD HEAR ABOUT

Every week, there’ll be really amazing value offers in store on the kind of products you use job after job.

WE WANT YOU TO GET AS MUCH BENEFIT AS YOU POSSIBLY CAN FROM THESE OFFERS!

So to make sure you get to take advantage of the ones that can save YOU most money, we want to be able to write and tell you what the offers are going to be and when they’ll be in store.

Fill out the card below, tear it off and send it back to us! (Or call us FREE on 0800 106067.)

Do it now, it only takes a minute and it’s your key to being the bloke that’s always first to know about great deals.

AND..to start you off I’ll send you the special Wickes Taunton Welcome Pack which contains extra discounts, vouchers and trade offers.

Looking forward to seeing you in person in Wickes Taunton.

Graham Church
General Manager


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