This email is one of a sequence of three I wrote as part of a complete suite of marketing material I created for the launch of this innovating NHS dental laboratory service. It uses the gutsy, confident and benefit driven tone of voice I adopted for all communications within the launch, and which remains the consistent and loud voice of the brand within its sector. Customer generation email for Maxident Dental Laboratory.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.
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