There’s nothing more challenging than to be given an idea that seems to be less than entirely appropriate and asked to deliver copy that will make it work. I was honest with this client about my reservations on the concept, yet still managed to find a pastiche tone of voice that would bring out the value that they believed it to have. A surprisingly happy outcome. Tube card campaign for British Transport Police.

The Carriage Dweller’s Guide To Inconsiderate Creatures

The Fare Skipper

With its expansive stride and slender form, the Fare Skipper can both hurdle and wiggle through ticket barriers. A relative of the ostrich, the Fare Skipper will bury its head in the sand if challenged over the unfairness of its behaviour.

Keep train travel pleasurable for everyone. Show consideration for other passengers at all times. Find out more at www.btp.police.uk/inconsiderate-creatures

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The Carriage Dweller’s Guide To Inconsiderate Creatures

The Loose Headphoned Empeethreewit

Identified by a relentless and intrusive song emitted from a small gap between the headphone and inner ear, the Empeethreewit is distinguished by its tendency to disturb quieter creatures nesting nearby. 

Keep train travel pleasurable for everyone. Show consideration for other passengers at all times. Find out more at www.btp.police.uk/inconsiderate-creatures

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The Carriage Dweller’s Guide To Inconsiderate Creatures

The Laid Back Sprawl

Measuring as much as 6 feet from head to toe, the Sprawl makes its home in partially filled carriages, resting its feet on unoccupied cushions and setbacks in an effort to prevent others from settling.

Keep train travel pleasurable for everyone. Show consideration for other passengers at all times. Find out more at www.btp.police.uk/inconsiderate-creatures

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The Carriage Dweller’s Guide To Inconsiderate Creatures

The Double Handed Twocan

Commonly sighted in small, noisy groupings the Double Handed Twocan exhibits raucous and overfamiliar behaviour which may, on occasion, cause distress to more peace-loving creatures. Keep train travel pleasurable for everyone. Show consideration for other passengers at all times. Find out more at www.btp.police.uk/inconsiderate-creatures


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