Alba specialises in organising luxury fishing on Scotland’s inland and coastal waters for well heeled visitors wishing to enjoy this unique experience, perhaps as a once in a lifetime indulgence. I worked on this project with the design team at Ignite Your Brand, in Edinburgh. In writing the copy, I worked in a consciously romantic idiom, aiming to set the scene and evoke some sense of the rarefied pleasures to be enjoyed. Brochure for fishing vacation provider Alba.

completed: 2017
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The ultimate fishing experience


Around the world, there are settings synonymous with singular and never to be forgotten experiences.

Scotland, with its fast-flowing rivers; still, clear lochs; and cold, boisterous, seas is such a setting.

For more than a decade, Alba have welcomed to Scotland guests keen to fish our wild, rugged and beautiful waters.

Private parties. Corporate groups. Old friends. Generations across families.

Seasoned anglers: total novices.

For us, the only prerequisite to come here is a wish to fish our unparalleled inland or coastal waters for a day or two.

To feel our wind, rain and sun.

To tie. To cast and to reel in.

To eat heartily and well. To drink as you please.

To learn new skills and, most of all, to make friends.

Alba provides Destination Management Companies and Event Managers with a comprehensive and collaborative service, working closely with you to gift your clients’ experiences, stories and memories they are able to take home and cherish.

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