This brand statement introduces Zuhm, a bold new mobile operator designed to bring communications, content and financial services together in one smart, user-controlled experience. I developed the core messaging and positioning for this launch with the proposed brand’s owners, Broadband Square, creating a brand voice that’s upbeat, inclusive, and in tune with the aspirations of mobile-first users across all demographics. Foundational brand positioning and tone-of-voice statement for mobile lifestyle provider, Zuhm.
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ZUHM. OUR BRAND IN 12 WORDS
Zuhm is a fresh, new, lifestyle-transforming presence in mobile communications and mobile-driven living.
ZUHM. OUR BRAND IN 75 WORDS
Zuhm is a fresh, new, lifestyle-transforming presence in mobile communications and mobile-driven living.
Zuhm combines everything a user could want from a mobile telecoms operator, with an ultra-convenient and life-changing new approach to shopping, sending and receiving money, settling bills, saving and generally managing finances.
With your communications, content and financial services together on a single device, and managed through a single account, Zuhm gives you the three must-haves of dynamic modern life at your fingertips.
ZUHM. OUR BRAND IN ONE PAGE
Zuhm is a new, lifestyle-transforming presence in mobile broadband and mobile-driven living.
Zuhm pervades all cities, towns and villages, crosses the full range of income classes and straddles all age groups from teenagers and young adults through to pensioners and senior citizens.
Zuhm combines everything a user could want from a mobile telecoms operator, with an ultra-convenient and life-changing new approach to shopping, settling bills, and sending & receiving and saving & managing money.
With your broadband communications, content and financial services together on a single device, and managed through a single account, Zuhm gives you the three must-haves of dynamic modern life at your fingertips, and this constitutes the ‘Zuhm Experience’.
- Zuhm is quality
Zuhm’s mobile broadband services use the most advanced platforms and technologies to deliver ultra-high quality experiences, driven by super-fast responsiveness, wherever you are. Our content services provide seamless delivery of the world’s best entertainment ( movies, music, TV, sport and news), as well as fast access to transformational on-line services in education and health. Our financial services are designed and chosen to be fast, easy to use and to add convenience and extra income opportunities in your everyday life.
- Zuhm is accessibility
Zuhm is inclusive. Zuhm makes all of these services available easily, flexibly and affordably. Zuhm’s voice and data packages are designed to give freedom, choice and affordability, and to allow unlimited use of staple services like voice calling and Internet Access for durations chosen by you. Content is priced flexibly and affordably so you can enjoy and pay for exactly what you want. Financial products are streamlined and up to date, keeping your costs low or eliminating them altogether, giving you great value for money.
- Zuhm is easy
Zuhm is all about easy. So every aspect of your Zuhm account can be managed from our app, right there on your smartphone. Change your account details? Check your usage? Add a new voice and data bundle? Buy new content? Pay a bill? Make a purchase? It’s fast. It’s easy. And you can do it all yourself.
Zuhm. The new way
Zuhm makes day-to-day life richer, easier, more fun and simpler to keep under control for ordinary users. Zuhm exists on the cutting edge of the global world of communications, content and innovations in mobile-driven living. Wherever it goes, however fast it moves, Zuhm brings it to you, and makes it easy and accessible for you to enjoy.
Zuhm is:
Fresh. Approachable. Accessible. Friendly. Flexible. Up-to-date. Smart. Easy. Chilled. Shaped by you.
Zuhm is not:
Restrictive. Manipulative. Outmoded. Struggling. Rigid. Dictatorial. Clumsy. Exploitative
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