I’ve done a number of projects for Stephen Greene, CEO of international pro-social media company, Rockcorps. This naming exercise required me to develop credible sub-brand names for a ‘young’ arm of the main RockCorp project. The name was to work primarily in English, but to be easily accessible to users in other languages. I worked within a fairly conservative discipline, providing back a set of options likely to at least gain consensus of consideration amongst the multi-national stakeholders involved. Sub brand naming exercise for pro-social enterprise, RockCorps.



  • RockCorps Draft
  • RockCorps TheDraft
  • RockCorps Breakthrough
  • RockCorps Breakthru
  • RockCorps Next Up
  • RockCorps Rookies
  • Rookie Corps
  • RockCorps Pre
  • RockCorps Start Up
  • RockCorps Seed
  • RockCorps Seeds
  • RockCorps Future
  • RockCorps TheFuture
  • RockCorps Proto
  • RockCorps NextGen
  • RockCorps Protégés
  • RockCorps Crew
  • SubCorps RockCorp
  • RockCorps Sub
  • RockCorps Nu
  • RockCorps Pups
  • RockCorps Pupa
  • RockCorps Pupa
  • RockCorps Pupa
  • RockCorps Class
  • RockCorps Coming Through

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