I’ve done a number of projects for Stephen Greene, CEO of international pro-social media company, Rockcorps. This naming exercise required me to develop credible sub-brand names for a ‘young’ arm of the main RockCorp project. The name was to work primarily in English, but to be easily accessible to users in other languages. I worked within a fairly conservative discipline, providing back a set of options likely to at least gain consensus of consideration amongst the multi-national stakeholders involved. Sub brand naming exercise for pro-social enterprise, RockCorps.