Ignoring the old advertising warning about using the client himself in the creative (especially on TV) I built the scripts for this highly innovative campaign around the innate charm and passion for eyewear of the company’s co-chairman Daniel Abittan. Director Jeff Stark played an enormous part in realising the concept. 4 x 30″ TV spot for Vision Express.*If no image of the finished project is available, my .pdf copyvisual or .docx copysheet is shown in its place.
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