Calyon is the Corporate and Investment banking arm of Crédit Agricole. This brochure presents the company’s ‘white label’ Interest Rate product offer to key decision makers in financial institutions. It’s a good example of collaboration between myself, as writer, and my client, acting as technical expert in providing draft documents containing all the product and sector knowledge required. B2B marketing brochure for Calyon.

completed: 2007
*If no image of the finished project is available, my presentation document is shown.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.

The simple and efficient way to add own-brand, high quality Interest Rate products to your portfolio.

For any institution aiming to offer its clients a current, dynamic and flexible array of investment options, the ability to source or develop a pipeline of appropriate product is paramount.

Increasingly sophisticated clients demand ever-widening ranges of products, yet the cost to your business of building trading platforms remains as unappealing as ever.

With the opportunity to brand and market its range of sector-leading Interest Rate Derivative products Calyon, the Corporate and Investment banking arm of Crédit Agricole, offers you an easy to implement, flexible way to broaden your product offering without making excessive call on your resources.

Your own, high-quality products.Plus outstanding support to help you sell them.

We are committed to building mutually profitable, long-term partnerships with institutions wishing to extend their own product portfolio by white-labeling Calyon investment products.

You will be assigned a dedicated Account Manager, who will work with you to identify and define the products which will best meet the requirements of your clients.

You will also benefit from the endeavours of our IRD Marketing Group. This responsive and imaginative team is both reactive and proactive in its approach, attentively following movements in the markets and helping you and your clients take advantage of the opportunities these present.

Calyon. A partner you can trust.

Adding third-party products to your portfolio to be marketed under your own brand requires you to source a provider of appropriate standing, capacity and reputation.

Calyon is an acknowledged market leader in the area of Interest Rate Derivatives, particularly in EMTNs and Structured Swaps.

We offer a range of Interest Rate Derivative based, structured investment products.

Between them, these combine outstanding diversity of investments with the opportunity to achieve truly superior returns.

Our portfolio includes a wide variety of products combining capital protection with yield enhancement.

We build tailor-made solutions to suit changing market circumstance and investors’ evolving views of the market.
All our IRD products are constructed by Calyon’s acclaimed Structuring team.

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