This B2B sales letter tackles the difficult but frequently encountered problem for specialist contractors of building new relationships with architects and surveyors with the potential to channel project work. B2B DM letter for home automation specialist Yubu.

completed: 2010
*If no image of the finished project is available, my presentation document is shown.

When you’re working on home automation for discerning clients,
it’s not only the technology you have to understand.

Dear Mr Sample,

Home automation may form just one part of a client’s home-fit or of the specification of a luxury development, yet because it so intimately influences the way a client or buyer will engage with their home day to day it raises clients’ interest in a way that other items of specification may not.

How I’ve built Yubu a reputation for true excellence in home automation.

Since I started Yubu in 2006, I have worked hard to develop a reputation for the design and installation of home automation systems meeting the creative needs of the most exacting private clients, architects, designers and surveyors, as well as the timelines and budgets of the most demanding developers.

Gratifyingly, and as testament to the quality of our work, a good number of Yubu’s projects each year are now handed to us by one of the North West’s most prestigious firms of quantity surveyors.

Whether we’re working with them on large developments integrating lighting, audio, heating controls, security and home cinemas, or working with the discerning private homeowners who have entrusted us with the design and implementation of their home solutions, in every case I go the extra mile to ensure not only the successful deployment of superlative technology, but also the diplomacy, comfort, satisfaction and privacy valued by affluent and sometimes high-profile clients.

Yubu and you.

I would like to enhance Yubu’s reputation further now by developing a relationship with Sample and Sample in which we can help you create intelligently automated homes for clients who will value our discretion, courtesy and professionalism as much as our innovation and technical excellence.

I will telephone you in a few days to introduce myself and, if you can find the time, to arrange a short meeting.

In the meantime, I thought you might find the enclosed leaflet from Creston, for whom we are authorised dealers, of interest.

Yours sincerely,

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